NO TECH FOR APARTHEID is an ongoing campaign launched in 2021 that pressures Google and Amazon stop providing the Israeli government with cloud services that it uses to surveil Palestinians, expand illegal settlements, and more. The campaign was initiated by 500 Google and Amazon employees — who refused to have their labor power Israeli apartheid and violence — and supported by Jewish Voice for Peace, MPowerChange, and dozens of other Palestine solidarity organizations in the US and Palestine.
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Beginning with an open letter published in The Guardian and continuing with multiple petitions and large actions in cities with Google and Amazon headquarters, workers have been organizing against their companies' $1.2 billion contract for the last 2 years. As of December 2023, the campaign is ongoing.
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As workers escalated their organizing, Google started to create a culture of fear and retaliated against one Jewish anti-Zionist employee and #NoTechForApartheid campaign organizer. In response, JVP supported the employee through her battle and her ultimate resignation, reported in the New York Times.
Working with JVP's Communications Director and MPower Change's communications team, I was the main storyteller and designer for the campaign. I led the campaign's successful social media strategy and visual identity design, and I and produced all of the visual deliverables except for the website — from social media graphics to promote the campaign to printed signs and banners held by workers taking action in their cities. I was also very involved in the development of the campaign's messaging, particularly in all of the social media posts, including on the workers' own Twitter.
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SOCIAL MEDIA GRAPHICS AND POSTS
PROTEST PHOTOS WITH VISUALS
